I took part in an interesting conversation on Facebook the other day. A friend was complaining that her significant other was objecting to doing something special for Valentine's Day, saying that the holiday was invented by commercial concerns looking to make money, and my friend was asking everyone else's opinions on the holiday. My own contribution was that considering that the celebration of the saint's day as a holiday dedicated to love was a fairly recent development, one has to wonder, and repeated the widespread opinion that it's a "Hallmark holiday". After considering that for a while and reading others' responses to her query, I decided to take a closer look at all this.
It appears that I was partially right. One of the two Valentines celebrated on February 14 was an early bishop who performed Christian weddings at a time when the powers that be in the Roman Empire objected to such a thing, and he was executed for it, thus making him a "hero for love". But the holiday was never really celebrated as such until medieval times, and then really only among the aristocracy as part of the cult of chivalry. Among the peasantry and the developing middle class it was pretty much ignored. Until the Victorian era in the 19th century. And therein lies a tale.
In 1861 Victoria's consort Prince Albert died, leaving the queen heartbroken. And in 1860 in the US the Civil War broke out, ending up decimating a large part of a whole generation of young men in the bloodiest conflict ever fought on American soil. The reaction to these events was the rise of a cult of sentimentality on both sides of the Atlantic.
I've written about this before on this blog, in reference to the change in cemeteries that took place at this time. In the US especially, graveyards were crowded, unpleasant places where the dead were basically dumped; they weren't called boneyards for nothing! But after the Civil War cemeteries became park-like, with shade trees and monumental sculpture, and benches for the mourners to rest on. They became restful places for the living to come and spend time with the beloved departed, and families even began having picnics there.
But this sentimentality wasn't restricted to cemeteries. Christmas benefitted from this; Dickens' "A Christmas Carol" and Clement C. Moore's poem "A Visit from St. Nicholas" were reflections of this mood as well, creating a sentimental, nostalgic, family-oriented holiday. Christmas wasn't the only holiday; holidays like Valentine's Day and Mothers' Day, holidays built on sentiment, also popped up. And the rise of spiritualism, the belief in communicating with the dead, also started during this time. If the Victorian era had a watchword, it was "sentiment".
I have a theory about why this happened, one that is based on an already widespread theory about the modern celebration of Christmas in cultural history studies. In Great Britain and consequently its colonies in North America, radical Calvinist Protestantism came to dominance, toppling the Catholic royalty and enforcing their own rather dour version of Christianity on the land, even going so far as banning Christmas and Halloween, calling it "papist heresy" and "pagan frivolity". Catholicism and the Church of England, which retained much of the Catholic liturgy and church calendar, were seen as the realm of the royalty and aristocracy, while the dour Calvinism of the Puritans and their heirs was considered the realm of the working classes.
Then in the mid 19th century the middle class became tired of the joyless attitudes of the Calvinist dominance, and the Oxford Movement arose, a "nostalgic" movement to reintroduce more liturgy and celebration to the Church of England. This movement inspired many, including those involved in the Arts and Crafts movement, the Pre-Raphaelites, and poets like Christina Rossetti and Gerard Manley Hopkins. And while the working class remained in their chapels and didn't accept the theology of the Oxford Movement, they did pick up the sentiment of the movement, and thus Christmas and Valentine's Day came back into fashion. And of course Americans, especially those on the East Coat, Anglophiles that we are, picked up on this and exported it to the US in the wake of the Civil War. People were done with trudging through a joyless life; it was time to love and celebrate!
Of course, it's not all as simple as that. There are a lot of other factors involved. But the main thing was that by the 19th century life had become a dull drudgery to a majority of the population, and the natural movement of the pendulum started to swing back to a more joyful, lighter approach to life. Nowadays those celebrations have been taken over by mercantile interests and have made the holidays more commercialized than a lot of people are comfortable with, but the original sentiment still hangs in there. We still need love, and family, and cozy fires, and roses, and chocolate, and we still look for ways to celebrate them. Maybe we'll get so tired of the commercialism that the people will once again take control and celebrate in the "good old-fashioned way"!
© 2019 by A. Roy Hilbinger